Past Events

Digital marketing in 2020 is a lot more complex than in years past. Search engine visibility (aka SEO) has to be a part of the marketing mix for any enterprise, especially when selling products or offering services online. So how does the Christian entrepreneur keep the instant gratification starved modern society satiated? Our resident expert will show you just what you need to know in order to better understand and artfully navigate the digital landscape as you forge your own path forward to online success.

Choosing the official structure of an enterprise can have numerous effects on how it operates. Some consider this to be one of the most important first steps to launching a business. There are advantages and disadvantages found in each, which is what our resident expert will show you in this course. Come learn the benefits and the pitfalls of the most popular business structures in a manner designed to provide fundamental understanding to the point of helping any Christian entrepreneur determine which one is the right one for their endeavors.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. This course will give you insight into what elements you'll need to develop an effective content marketing strategy and produce evergreen content.

Figuring out the value of a business or its components can be an exercise in futility if you don't know how to measure things up properly. Even start ups should be thinking about how others are evaluating their worth since some day in the future they may be willing to sell or launch an IPO. Our resident expert will guide you through the main formulas used in business for determining value for purchase or sell of an organization, which will be extremely advantageous when you've grown your enterprise or raised capital to buy another business one.