Past Events

Choosing the official structure of an enterprise can have numerous effects on how it operates. Some consider this to be one of the most important first steps to launching a business. There are advantages and disadvantages found in each, which is what our resident expert will show you in this course. Come learn the benefits and the pitfalls of the most popular business structures in a manner designed to provide fundamental understanding to the point of helping any Christian entrepreneur determine which one is the right one for their endeavors.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. This course will give you insight into what elements you'll need to develop an effective content marketing strategy and produce evergreen content.

Figuring out the value of a business or its components can be an exercise in futility if you don't know how to measure things up properly. Even start ups should be thinking about how others are evaluating their worth since some day in the future they may be willing to sell or launch an IPO. Our resident expert will guide you through the main formulas used in business for determining value for purchase or sell of an organization, which will be extremely advantageous when you've grown your enterprise or raised capital to buy another business one.

Yelp is something that most people have heard of or even use themselves. For the uninitiated, it's the world's foremost review platform and business directory augmented with a social networking component, daily deals, and online ordering/booking. This course will teach you the fundamentals of how Yelp for Business Owners works and some inside information that most so-called experts don't even know.

Benjamin Franklin once said that "In this world nothing can be said to be certain, except death and taxes." While the Christian entrepreneur knows there are more objective truths in the universe than that, the fact still remains that no matter what your company does one thing is certain...you'll have to pay taxes. Come learn the fundamental financials for various business structures and the methods of handling the tax burden they all must bear.

Businesses need funds for a variety of reasons, like operations and marketing. In order to get that funding oftentimes businesses turn to outside investors, who will want to review a business plan. This course will inform you of the key elements to include in your business plan to more effectively attract any investor.

Businesses need funds for a variety of reasons, like operations and marketing. In order to get that funding oftentimes businesses turn to outside investors, who will want to review a business plan. This course will inform you of the key elements to include in your business plan to more effectively attract any investor.