Yelp 101

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The Focus

Yelp is something that most people have heard of or even use themselves. For the uninitiated, it’s the world’s foremost review platform and business directory augmented with a social networking component, daily deals, and online ordering/booking. For users, Yelp can be a useful tool when making a purchase decision. For businesses, Yelp can be seen as a necessary evil forcing them to often bend to the unrealistic demands of Elite Yelpers who regularly extort them for VIP service, discounts, and freebies. 

By becoming more informed about how Yelp works you can make it work for you instead of against you. This lecture will be taught by our resident digital marketing expert, Anton Siler (aka “the Digital Don Draper”) who will teach you the fundamentals of how Yelp for Business Owners works and some inside information that most so-called experts don’t even know.

The Format

The format of this course will consist of an approximately 30 minute lecture by Mr. Siler followed by a Q&A session lasting about 20 minutes. Although we model the new EFC format after collegiate courses, we respectfully ask all in attendance to refrain from asking questions during the lecture portion so as to give Mr. Siler ample time to get through his material.

Keep the Conversation Going

Refreshments will be available for purchase downstairs at the Skyline Cafe before and after class. We ask that you exercise good stewardship and help us keep the facility in good order by cleaning up after yourself. Once class is officially over for the day, we encourage ongoing information exchange and networking while maintaining appropriate social distancing. If you have any questions that did not get answered in class, please email them to us and we’ll either incorporate the responses into a future session or email you back directly.

Organized By

Catherine Lasota
Catherine LasotaEFC Organizer
Mrs. Lasota is a married mother of two who has lived in San Diego since 1980. She became a member of Skyline Wesleyan Church back in 1991 while Dr. John C. Maxwell was still head pastor. Employed as a radiology technician since 1979, she is a mammographer by trade, but also provides caregiving services in addition to being self-employed in different vocations. As a serial entrepreneur, she also owns an online travel website, or

Upcoming Events

Contact Info

11330 Campo Road
La Mesa, CA 91941
Room M-1

Phone: (866) 240-7036

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