Getting It Done: How to Write a Business Plan (Part 2)

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Ashley Cheeks
Ashley CheeksFounder of Written Success

The Focus

After a brief recap of How to Write a Business Plan (Part 1), Ashley will discuss the real reason most businesses fail, followed by the 3 steps you should be taking when making almost any business decision, and tips for planning a winning business strategy in 2021 no matter what industry you’re in. Our guest expert, Ashley Cheeks, MBA, will be giving this lecture. Ashley’s core expertise is in designing business plans for lender and investor funding.

She currently serves as a Pitch Consultant for several investor networks, is on the advisory board for multiple startups, and founded Written Success, a  professional business plan service based in Houston where she currently resides with her husband and two children. 

The Format

The format of this course will consist of an approximately 30 minute lecture by Mrs. Cheeks followed by a Q&A session lasting about 20 minutes. Although we model the new EFC format after collegiate courses, we respectfully ask all in attendance to refrain from asking questions during the lecture portion so as to give Mrs. Cheeks ample time to get through the material.

Keep the Conversation Going

Refreshments will be available for purchase downstairs at the Skyline Cafe before and after class. We ask that you exercise good stewardship and help us keep the facility in good order by cleaning up after yourself. Once class is officially over for the day, we encourage ongoing information exchange and networking while maintaining appropriate social distancing. If you have any questions that did not get answered in class, please email them to us and we’ll either incorporate the responses into a future session or email you back directly.

Organized By

Catherine Lasota
Catherine LasotaEFC Organizer
Mrs. Lasota is a married mother of two who has lived in San Diego since 1980. She became a member of Skyline Wesleyan Church back in 1991 while Dr. John C. Maxwell was still head pastor. Employed as a radiology technician since 1979, she is a mammographer by trade, but also provides caregiving services in addition to being self-employed in different vocations. As a serial entrepreneur, she also owns an online travel website, or

Upcoming Events

Contact Info

11330 Campo Road
La Mesa, CA 91941
Room M-1

Phone: (866) 240-7036

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