Making a good pitch to investors is a critical step in securing funding for a new business. Here are some key tips for crafting an effective pitch:
Start with a compelling introduction: Begin your pitch with a strong introduction that grabs the investors’ attention and clearly articulates the problem your business solves or the opportunity it creates. You should be able to communicate your business idea and its potential in just a few sentences.
Clearly define the problem and solution: Define the problem your business solves and explain how your solution is unique and addresses the market gap. Use real-world examples and data to illustrate the need for your solution.
Describe your business model: Clearly explain your business model, including your revenue streams, pricing strategy, and target market. Investors will want to understand how your business will make money and how you plan to scale.
Demonstrate traction: If you have already launched your business, provide evidence of traction, such as customer testimonials, sales data, or user engagement metrics. This will demonstrate to investors that there is demand for your product or service.
Highlight your team’s strengths: Investors will want to know that your team has the experience and expertise to execute on your business plan. Highlight the strengths of your team, including their industry experience, skills, and track record.
Clearly articulate your funding needs: Be clear about how much funding you are seeking and how you plan to use the funds. Investors will want to understand how their investment will be used to grow the business and generate returns.
Practice, practice, practice: Practice your pitch until it is polished and confident. Practice in front of friends, family, or colleagues, and ask for feedback. Make sure you are comfortable with your pitch, and you can answer any questions investors may have.
Our guest speaker this week, Tom “Terrific” Schenck, will demonstrate how your pitch should be clear, concise, and engaging while focusing on the most important aspects of your business, and be prepared to answer any questions or concerns investors may have.
The format of this course will consist of an approximately 20 minute lecture followed by a Q&A session lasting approximately 5 minutes. Although we model the new EFC format after collegiate courses, we respectfully ask all in attendance to refrain from asking questions during the lecture portion so as to give the speaker(s) ample time to get through the material.
Refreshments are generously provided each week by Arlene Arreola. Donations to help cover the costs are accepted. Additional refreshments will be available for purchase downstairs at the Skyline Café after class. We ask that you exercise good stewardship and help us keep the facility in good order by cleaning up after yourself.
Once the class is officially dismissed, we encourage ongoing information exchange and networking. If you have any questions that did not get answered in class, please email them to us and we’ll either incorporate the responses into a future session or email you back directly.
Mrs. Lasota is a married mother of two who has lived in San Diego since 1980. She became a member of Skyline Wesleyan Church back in 1991 while Dr. John C. Maxwell was still head pastor. Employed as a radiology technician since 1979, she is a mammographer by trade, but also provides caregiving services in addition to being self-employed in different vocations. As a serial entrepreneur, she also owns an online travel website, www.Avicat-Travel.com or www.Avicat.com.