This Week
We live in very interesting times. The way consumers gather information, assemble brand concepts and make purchase decisions is constantly changing. Advertisers need to understand this concept and adjust to the marketplace accordingly. Whether through linear television, over-the-top video, targeted digital audio/video, mobile, social, print, out-of-home, direct response, or good old-fashioned grassroots efforts, your potential consumers are out there. Our guest speaker this week, Chad Kroepel will be discussing how you can do that through the various media opportunities currently at work in the marketplace.
The format of this course will consist of an approximately 20 minute lecture followed by a Q&A session lasting approximately 5 minutes. Although we model the new EFC format after collegiate courses, we respectfully ask all in attendance to refrain from asking questions during the lecture portion so as to give the speaker(s) ample time to get through the material.
Refreshments will be available for purchase downstairs at the Skyline Café before and after class. We ask that you exercise good stewardship and help us keep the facility in good order by cleaning up after yourself. Once class is officially over for the day, we encourage ongoing information exchange and networking while maintaining appropriate social distancing. If you have any questions that did not get answered in class, please email them to us and we’ll either incorporate the responses into a future session or email you back directly.
