This Week
The buyer’s journey using the internet is a process that a potential customer goes through when making a purchase online. The journey is typically divided into three stages: awareness, consideration, and decision. In the awareness stage, the buyer becomes aware of a product or service they may need through various channels such as social media, online ads, or search engine results. In the consideration stage, the buyer begins researching different options and evaluates the pros and cons of each. Finally, in the decision stage, the buyer makes a purchase based on their research and evaluation. The internet has revolutionized the buyer’s journey by providing buyers with access to a vast amount of information and reviews, allowing them to make informed decisions.
To optimize the buyer’s journey using the internet, businesses must understand their customers’ needs and preferences. This requires creating a seamless online experience, from the initial contact to the point of purchase. This can include offering relevant content, such as blog posts or social media updates, that provide value and build trust with potential customers. Additionally, businesses can use data analytics to track customer behavior and optimize their online presence to better serve their target audience. Guest speaker, Chad Kroepel, will be helping us understand the buyer’s journey online and how by tailoring their digital presence accordingly, businesses can improve their conversion rates and build a loyal customer base.
The format of this course will consist of an approximately 20 minute lecture followed by a Q&A session lasting approximately 5 minutes. Although we model the new EFC format after collegiate courses, we respectfully ask all in attendance to refrain from asking questions during the lecture portion so as to give the speaker(s) ample time to get through the material.
Refreshments are generously provided each week by Arlene Arreola. Donations to help cover the costs are accepted. Additional refreshments will be available for purchase downstairs at the Skyline Café after class. We ask that you exercise good stewardship and help us keep the facility in good order by cleaning up after yourself.
Once the class is officially dismissed, we encourage ongoing information exchange and networking. If you have any questions that did not get answered in class, please email them to us and we’ll either incorporate the responses into a future session or email you back directly.
