This Week
It’s 2023 and by now most people have heard of the infamous Google acronym called E-A-T, which stands for Expertise, Authority, and Trust. This isn’t just a concept, it’s actually baked into the Google Search Algorithm as part of their ranking logic (which means you can optimize your content and digital properties for it to help you rank better in the SERPs).
But just when you thought you had that all figured out, Google decided to add an extra “E” to E-A-T, so now it’s E-E-A-T. What’s this new “E” that Google added all about? Simple, it stands for experience. Our guest speaker this week, digital marketing expert Anton Siler, will break it down for us and provide some valuable insights on how to improve your website’s E-E-A-T for SEO.
The format of this course will consist of an approximately 20 minute lecture followed by a Q&A session lasting approximately 5 minutes. Although we model the new EFC format after collegiate courses, we respectfully ask all in attendance to refrain from asking questions during the lecture portion so as to give the speaker(s) ample time to get through the material.
Refreshments are generously provided each week by Arlene Arreola. Donations to help cover the costs are accepted. Additional refreshments will be available for purchase downstairs at the Skyline Café after class. We ask that you exercise good stewardship and help us keep the facility in good order by cleaning up after yourself.
Once the class is officially dismissed, we encourage ongoing information exchange and networking. If you have any questions that did not get answered in class, please email them to us and we’ll either incorporate the responses into a future session or email you back directly.
