The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Each of these three words represents a measurement of a business’s right to be considered a leader in their field, no matter what industry or niche they may fall into. Google is using each of these three metrics to measure the expertise, authoritativeness or trustworthiness of a website, the website’s individual page content (on a URL by URL basis) and the content creator themselves. Our guest speaker this week, digital marketing expert Anton Siler, will break it down for us and provide some valuable insights on how to improve your website’s E-A-T for SEO.
The format of this course will consist of an approximately 25 minute lecture followed by a Q&A session lasting approximately 10 minutes. Although we model the new EFC format after collegiate courses, we respectfully ask all in attendance to refrain from asking questions during the lecture portion so as to give the speaker(s) ample time to get through the material.
Refreshments will be available for purchase downstairs at the Skyline Café before and after class. We ask that you exercise good stewardship and help us keep the facility in good order by cleaning up after yourself. Once class is officially over for the day, we encourage ongoing information exchange and networking while maintaining appropriate social distancing. If you have any questions that did not get answered in class, please email them to us and we’ll either incorporate the responses into a future session or email you back directly.
Mrs. Lasota is a married mother of two who has lived in San Diego since 1980. She became a member of Skyline Wesleyan Church back in 1991 while Dr. John C. Maxwell was still head pastor. Employed as a radiology technician since 1979, she is a mammographer by trade, but also provides caregiving services in addition to being self-employed in different vocations. As a serial entrepreneur, she also owns an online travel website, www.Avicat-Travel.com or www.Avicat.com.