This Week
Several times per year, Google makes substantial improvements to its overall ranking processes, which are referred to as core updates. Core updates are designed to increase the overall relevancy of search results and make them more helpful and useful for everyone. On Aug 25, 2022, Google announced what it called the Helpful Content Update and it took approximately 2 weeks to fully roll out. Resident digital marketing expert, Anton Siler, will discuss the update and what you can do about it.
The format of this course will consist of an approximately 25 minute lecture followed by a Q&A session lasting approximately 10 minutes. Although we model the new EFC format after collegiate courses, we respectfully ask all in attendance to refrain from asking questions during the lecture portion so as to give the speaker(s) ample time to get through the material.
Refreshments will be available for purchase downstairs at the Skyline Café before and after class, but we do offer coffee and baked goods for free at the back of the room. We encourage you to show up a little early to give yourself time to grab a refreshment and fellowship with other attendees. Please exercise good stewardship and help us keep the facility in good order by cleaning up after yourself (trash receptacles provided).
After class we encourage ongoing information exchange and networking amongst attendees, but our guest speaker may or may not have the opportunity for additional dialogue. If you have any questions that did not get answered in class, please email them to us and we’ll either incorporate the responses into a future session or email you back directly.

Click the button below to access our archive of presentation materials.
Ways for You to Engage
Join us in person.
We meet in room M-1 located upstairs above the Skyline Café.
Watch remotely on Zoom.
Meeting ID: 895 2422 7991 Passcode: 019229