This Week
Branding is the process of creating a unique identity and image for a product, service, or company through the use of distinctive design, messaging and positioning. Branding encompasses a wide range of activities, from developing a logo and visual identity to crafting a brand voice and personality.
Branding is integral to a business because it helps create recognition and differentiation in a crowded marketplace. A strong brand can help a business stand out from its competitors and create a loyal customer base. It can also convey the values and personality of a company, helping to build trust and credibility with consumers.
Branding can also have a significant impact on a business’s bottom line. A strong brand can command higher prices, as consumers are often willing to pay more for products and services that they perceive as having a higher quality or greater value. It can also help attract top talent and partnerships, as companies with strong brands are often seen as desirable places to work and do business with.
Overall, branding is an important aspect of building and growing a successful business. By creating a distinctive and memorable identity, companies can establish a strong presence in their market, build customer loyalty, and ultimately drive long-term growth and success. Our guest speaker this week is digital marketing expert Anton Siler who will share with us better branding secrets from the Bible.
The format of this course will consist of an approximately 20 minute lecture followed by a Q&A session lasting approximately 5 minutes. Although we model the new EFC format after collegiate courses, we respectfully ask all in attendance to refrain from asking questions during the lecture portion so as to give the speaker(s) ample time to get through the material.
Refreshments are generously provided each week by Arlene Arreola. Donations to help cover the costs are accepted. Additional refreshments will be available for purchase downstairs at the Skyline Café after class. We ask that you exercise good stewardship and help us keep the facility in good order by cleaning up after yourself.
Once the class is officially dismissed, we encourage ongoing information exchange and networking. If you have any questions that did not get answered in class, please email them to us and we’ll either incorporate the responses into a future session or email you back directly.
