Digital marketing is essential in today’s ultra competitive marketplace. What is digital marketing? Simply put, it’s any marketing effort that uses an electronic device or the Internet. Businesses often leverage a mixture of digital channels such as search engine optimization (SEO), email marketing, and social media to connect with their target audience.
If you want to be successful in the Digital Age, then you have to be online and your various digital properties need to be found easily by others. Studies have shown that the top 10 search results (which are found on the first SERP – Search Engine Results Page) garner between 80% and 90% of global search traffic. In fact, the top organic listing still captures the most click activity (approximately 33%), regardless of what new elements are presented on the page, like Google Local listings and advertisements (which occupy Position Zero).
In a world where more and more activities are centered online, developing an effective digital marketing plan is a necessity in the year 2020 and beyond. It is imperative for entrepreneurs to learn how to assess customer needs and utilize social media, search engine marketing, display advertising, content marketing, email, and other digital channels to develop high-performing integrated marketing plans that deliver on relevant metrics.
Given all the players, platforms, pitfalls and potential profits associated with effective digital marketing, it can seem overwhelming. This course is meant to provide you with a clear overview of the digital marketing landscape. You’ll discover how various platforms, like social media, interact with content publishers and consumers to create an ecosystem of online commerce and information exchange. You’ll also learn how to use time-proven frameworks to assess your customers’ needs and identify your primary marketing objectives. Check out the video below on the top 5 Digital Marketing Skills to Master in 2020.
Although emerging technologies are creating new digital marketing channels at a dizzying rate, there are core fundamentals that will never change. Our course will center on the foundational principles of all good digital marketing while expanding upon evolving niches, like SEO. Below is a list of subject matter that we will be focusing on throughout the course.
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