Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. This course will give you insight into what elements you'll need to develop an effective content marketing strategy and produce evergreen content.
Yelp is something that most people have heard of or even use themselves. For the uninitiated, it's the world's foremost review platform and business directory augmented with a social networking component, daily deals, and online ordering/booking. This course will teach you the fundamentals of how Yelp for Business Owners works and some inside information that most so-called experts don't even know.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. This course will give you insight into what elements you'll need to develop an effective content marketing strategy and produce evergreen content.
